Director, Measurement & Insights, Participant
Melody Mohebi, PhD is Director of Measurement & Insights at Participant, the leading global media company dedicated to entertainment that stands at the intersection of art and activism. Mohebi leads the development of the company’s measurement approach, advising teams on campaign strategy design and overseeing evaluation and reporting. She recently worked on campaigns for film and episodic titles including Descendant, Roma, RBG, American Factory and America to Me.
Mohebi has extensive experience in the nongovernmental sector, where she has designed and implemented program and financial strategies, with a special focus on multi-stakeholder partnerships. She is a social impact researcher and strategist, specializing in civil society, media and entertainment.
Mohebi received her PhD in social policy from the London School of Economics and Political Science, where she also taught sociology and social policy. Her first book, The Formation of Civil Society in Modern Iran, was published in 2014 and investigates the development of contemporary Iranian civil society and the role of public intellectuals.